Cultural Economy Chapter 10 Q-Do you think it is exaggerated to say that the aesthetic components and implications of culture in the economy are determined by the consumer and as a consequence the consumer has a lot of influence on the contemporary economy? A-Consumption is a practice done by different groups in society.There is large variety in consumers, a diversity in interests and social structures of class, different factors play a decisive role, eg:elderly, teenagers, education,gender, region and country, interest,etc etc. Therefore it is not so easy to predict what product or cultural style will be sold. Although nowadays the consumer has a much greater say in which products they prefer what they should look like ( aesthetics) than in the past. As studies of economic practise show, according to Alan Warde " The economy has a remarkable capacity to recuperate and disipline the outputs of cultural culture"