From consumers to users
- Benkler, Y: Shifting the deeper structures of regulation toward sustainable commons and user access
Question- What are the benefits for the consumer to have choices in products from different cultures?
Answer- The benefits are that consumers have a wider variety of choice; they aren’t limited to their own culture, but get in touch with other cultures as well. Because of the media, the world is becoming a smaller place.
- Lessig, L “The future of ideas: The fate of the commons in a connected world”
Question- How does the net teach people what they want?
Answer- The net knows what people want individually thanks to all the information supplied in databases. Nowadays every link you click on and show interest in is stored in databases. This way, you can easily find out where people’s interests lie.
The net can now advertise to anyone individually. The example used in the article about amazon.com portrays this use of databases well. Amazon speaks to a person individually and this makes their advertisements more appealing. A different example is when you visit the Ralph Lauren site, if you click a t-shirt or trousers you might like you instantly get to see a couple of other clothes that are similar or in the same collection as your pick. By showing your interest in taste it makes it easier for the site what your other choices might be. So, working in on people’s individual choice in taste the net shows you what you want and can purchase.
- Harries, D “The New Media Book”
Question- How does the Internet support ‘viewsing’?
Answer- Entertainment creators and producers have begun to develop ‘programming’ that operates effectively across and between different media. By building a website around a popular television series for instance, people at home can participate in the series and not actually have to be a contestant on tv. By making the user more interactive with a certain program or game the user becomes more active and interested in the ‘real’ tv series. ‘The runner’ is a good example on how people at home can be included in interactive tv series/ games.
- Gay, P. du & Pryke, M – Cultural Economy Chapter 6
Question- In what sense can crossing cultural genre boundaries in a business be considered a social act?
Answer- In many areas of life social relationships are important. Also organizations want to be up-to-date and provide the most sympathetic conditions for creative work and artists.
An understanding of the interrelationship of cultures and introducing cultural changes is necessary for businesses economic benefits. E.g., a music industry will produce music of all kinds to earn more money and give consumers a wider variety of choice.